Revival Home Healthcare / Staten Island University Hospital:

Revival was the homecare division of Staten Island University Hospital.

Challenge: To increase the number of general and observant Jewish patients opting for these homecare services.

Activity: Schnitzler Associates opened a new office and staffed it with personnel that had the cultural background and sensitivity to work with the target population. We conducted an extensive ad campaign, generated write-ups in newspapers, and arranged health seminars that were attended by 800 people in Boro Park, and 1,000 in Williamsburg.

Result: A 40% increase in the client base from within the target population requiring long-term homecare.

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