Services for Business
Schnitzler Associates incorporates a variety of disciplines normally offered by separate and competing resources. By blending these specialties into a customized program for your business. We provide an integrated strategy that can yield better results with far greater efficiency.
Strategic Planning
Marketing strategy entails understanding and evaluating the competitive situation, relative strengths, market share, and opportunities. What will work best for your product or business? Will it be a new pricing strategy, promotional discounts, sampling, slotting allowances, point of sale advertising, product sampling, corporate sponsorships, renaming, new corporate identity? Often it is a combination of several factors. Schnitzler Associates will devise the most effective marketing program to achieve maximum results.
There was an old line from a savvy corporate CEO who said ”I know that half of my advertising works, I only wish I knew which half.” Today things are vastly more complex. The media choices are staggering. The media market is a free-for—all, with rates nearly always negotiable. Often what appears like a good value is anything but.
Schnitzler Associates swims in the shark-infested waters of both creative and media. We understand that ‘creativity’ serves no purpose unless it enhances the clarity and effectiveness of a selling message. Likewise with media, we swim way below the surface to identify and distinguish between apparent value and real value.
The result is solid, effective, affordable creative and equally solid and effective media – that has been negotiated by experts to yield maximum exposure for your media dollar.
There is no question that on a risk/reward basis, PR is an exceptional value. The cost is relatively contained while the result of a well-placed story is vastly more valuable than a paid commercial or advertisement.
Schnitzler Associates supports a strong public relations division dedicated to getting our clients and their products into the media (and where necessary helping them to avoid the limelight.) We utilize our press contacts, and constantly nurture new ones, in order to help our clients get the exposure they need and deserve.
One cannot underestimate the importance of quality printed materials and design. From a company or product logo to an annual report – from the graphics on a fleet of trucks to product labels, brochures and mailings – Schnitzler Associates offers premium design and copy writing at highly competitive cost. After all, your graphics are the face of your business or organization. And, whether we like it or not, people do judge the book by its cover.
There is no underestimating the importance of the right special event. Whether your are organizing your own or participating in a larger expo or fair, Schnitzler Associates will prepare you for a star showing and maximize the number of qualified visitors to your event or booth. From scheduling through design and construction, Schnitzler Associates will take the hassle and worry out of ‘being there’. All you have to do is show up and bask in the spotlight.
A few words about creative talent:
No copywriter is right for every project. No art director or designer is right for every product or service. At Schnitzler Associates we make it our business to know the best talents out there. And we cultivate and maintain relationships that enable us to tap into the right creative resources for every project. This way our clients always get the best possible results at the most reasonable cost.
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