Market Experience

Schnitzler Associates’ broad and varied experience enables us to offer integrated analysis of your business’ or organization’s current position in the market, and identify achievable growth opportunities. Our experience covers packaged goods, retail, healthcare, education, not-for-profit and government/public affairs.

The need to build a relationship of trust with the client is critical to the Schnitzler Associates philosophy. Our clients must feel that their interests are the single motivating element in everything we do. Discretion is key, and we guard our client’s secrets as if they were our own.

The nucleus of everything we do is brand identity. We believe the reason your customers or supporters have chosen you is because of your brand and the equity it represents. Companies make products and services. Organizations solve problems. But consumers and donors buy brands. The market’s perception of your brand is its reality.

After all there are always similar products, similar services, and similar causes. The purchasing or charitable dollar is finite, while the choices of where to spend that dollar are limitless.

This seeming lack of product differentiation means that buying/giving decisions are frequently driven by brand image. Schnitzler Associates offers a two-pronged strategy that emphasizes the need for long-term brand building without sacrificing or ignoring near-term realities and shorter or seasonal life cycles of given products or priorities.

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