Introduction and Corporate Philosophy
Behind every business is a vision – the vision of an entrepreneur who believes he or she has something new, better, or more value-based to bring to market.
Behind every not-for-profit organization is a vision as well – a vision to provide help to a particular group.
What both business and not-for-profit have in common is the need to generate revenue. After all, a business’s bottom line is determined by profitable sales and ongoing growth. An organization’s bottom line is determined by raising the necessary funds to help sustain and expand its efforts on behalf of those it seeks to help.
It takes more than luck to bridge the gap between vision and success. It takes a combined and effective marketing strategy to drive measurable bottom line results.
It takes a careful and targeted synthesis of marketing, advertising/media and public relations to achieve maximum return on conservatively established budgets.
Schnitzler Associates combines all three services – marketing, advertising and public relations – under one umbrella for precisely this reason. Because it is clear that when a company or organization engages the services of separate marketing, advertising and public relations firms, it gets caught between the competing priorities and self-interest of each resource.
Too often, the result is that the different resources operates at cross purposes with each other. Or that the client must sacrifice marketing and public relations to sustain its advertising, or vice versa. And, needless to say, it costs vastly more, both in time and money, to deal with three separate resources than with one integrated marketing organization.
By fusing all three specialties into a single integrated marketing program Schnitzler Associates is uniquely positioned to help its clients achieve their goals with maximum efficiency both in time and cost.
Our philosophy enables us to immerse ourselves in your business’ or organization’s operations so that we take your goals and successes very personally.
It also means that we are both realistic and positive. We never overpromise and then blame others for any shortfalls – because there are no others to blame.
We challenge both ourselves and your team to go the extra mile in order to meet every objective.
We understand that time is vital, and timing even more crucial. Getting the task done, and being in the right place at the right time, are critical factors in our success on your behalf.
Which is why we invest serious time in learning your business or organization. Because no two businesses or organizations are alike. A cookie cutter approach is at best a recipe for mediocre results, at worst a recipe for disaster.
By understanding your operation Schnitzler Associates is positioned to identify and maximize all opportunities for brand-building, image enhancement, innovative publicity, media and government relations, and opportunistic advertising.
For business this means increased market share through market expansion and/or greater market penetration. For non-profits it means both expanding the donor base and enhancing the contributions of existing supporters.
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