Pokeach Ivrim:

Pokeach Ivrim (lit. restores vision to the blind) was an ad hoc effort to raise funds in order to rescue the eyesight of an impoverished 8 year old Israeli girl who suffered from a rare disease. Surgery could only be performed in the United States, and the cost of transportation and medical care was prohibitive.

Challenge: To rapidly generate the necessary funds for transportation, surgery, recovery and the period during which the girl's parents were unable to work for a living.

Activity: Schnitzler Associates generated a full blown public relations/fund raising effort, including the planning of several major dinner events.

Result: $70,000 was raised within several weeks.

NEXT »