Pine Valley Nursing Home:

Pine Valley is a Rockland County-based rehabilitation nursing home with kosher facilities that was poised to significantly expand its patient base from within the traditional Jewish community.

Challenge: To become the leading rehabilitation nursing home for the general and religious Jewish public in the tri-State area, and to enhance its public image.

Activity: Schnitzler Associates prescribed and executed an advertising and PR campaign in Jewish media, particularly in Yiddish speaking publications.

Result: Doubled the daily number of inquiries within two weeks of campaign launch; doubled the number of observant Jewish patients by week 6.

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