Kosher Discount Supermarket:

A large discount supermarket in Flatbush was acquired by new owners who needed to boost Passover sales significantly in order to help finance their acquisition.

Challenge: To create broad name recognition; to boost Passover and year round sales through aggressive marketing.

Activity: Schnitzler Associates produced and placed high-powered commercials on Jewish radio stations, and drove home the marketing message through effective posters, leaflets and special features.

Result: Passover sales increased by 35%.

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