Chai Lifeline:

Chai Lifeline is an organization that offers a wide array of services for observant Jewish children suffering from serious illness, as well as for their parents and siblings. Despite being very well known and highly respected, the organization had not been successful in penetrating key parts of the Orthodox community.

Challenge: To open new markets for funding, and develop a donor base that would help support Chai Lifeline's annual fund raising events.

Activity: Advised and developed a comprehensive strategy to breach the targeted communities and create grassroots support from within those communities.

Result: New sources of funding and expanded attendance and participation in annual dinner.

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